Duration
March to
August 2023
Role
Graphic design
Illustration
Merchandise
About
I work with the lead designer, marketing, education, and public programs team to design visitor handouts, museum signage, and promotional graphics and advertisements for the web and social media. I also created merchandise for the museum store, the MOHAI Mercantile.




Ad Campaign
A MOHAI membership unlocks a year of unlimited admission to the museum's exhibits and galleries; exclusive discounts to the gift shop, cafe, and public programs; and fun community events.
I created branding for MOHAI's annual gift membership campaign, which falls during the holiday season. The goal was to create an eye-catching ad campaign that was fun, festive, and clearly related to the museum, but not too overtly gaudy or specific to Christmas. The campaign needed to encourage people to buy gift memberships but remain holiday-neutral. I explored multiple concepts before landing on a blue-toned holiday palette for a more understated, sophisticated look, with simple animations that emphasized the gift giving aspect of the campaign. These short looping animations were used on the MOHAI website, for online advertising, and across social media.
Stickers and Signage
I created signage encouraging visitors to donate their old LEGO® bricks and a prize for museum visitors who completed LEGO® scavenger hunt.




Store Merchandise
I created a tote bag featuring some of the most iconic Almost Live! episodes, an official Bill Nye T-shirt, and button pins for sale at the MOHAI Mercantile.
Comics Workshop


Social Media and Website Graphics

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